About Aroma Vietnam — Natural Wellness and Vietnamese Scents Since 2010
Quick Answer: Aroma Vietnam is a Vietnamese scent and everyday wellness brand established in 2010. The brand offers essential oils, aromatherapy blends, body spa and massage oils, facial oils, home and car fragrance, candles, bath products and Vietnamese scent gifts. Aroma can be discovered online and at two retail locations in Da Nang: Aroma Vincom and Aroma Baret near the An Thuong–My Khe Beach area. Its central idea is to make scent approachable, useful and memorable through “Natural Origin,” “FREE TO SMELL” and “Bring Vietnam’s Scent Home.”
Aroma Vietnam at a Glance
| Brand information | Details |
|---|
| Brand | Aroma |
| Established | 2010 |
| Origin | Vietnam |
| Focus | Essential oils, aromatherapy, natural wellness, body care, home fragrance and Vietnamese scent gifts |
| Stores | Da Nang, Vietnam |
| Shopping options | Official website, physical stores and local delivery where available |
| Brand idea | Bring Vietnam’s Scent Home |
| Scent experience | FREE TO SMELL |
| Brand expression | Wear it. Breathe it. Remember it. |
Our Story — A Vietnamese Scent Journey Since 2010
Aroma Vietnam began its journey in 2010 with the idea of making essential oils, fragrance and simple personal-care rituals more accessible in everyday life.
Explore scents by fragrance preference, product format and intended use. Ask our team how to choose a product for your everyday routine
Aroma’s first collection included familiar essential oils such as lemongrass, sweet orange, pomelo, cinnamon, cajeput, peppermint, eucalyptus and jasmine. Its first retail experience was introduced inside a French cosmetics store in Ho Chi Minh City, allowing customers to encounter essential oils within a personal-care setting.
From this early foundation in essential oils and aromatherapy, Aroma gradually developed a broader range of product formats, including essential-oil blends, body spa oils, massage oils, facial oils, hair oils, candles, diffuser products, car fragrance, bath products and scent gift sets.
This development was not simply about increasing the number of products. An important part of Aroma’s direction has been helping customers understand that a concentrated essential oil, a ready-to-use body oil, a massage oil, a facial oil and a home-fragrance product are not interchangeable.
Each format should be selected according to its intended purpose: diffusing scent in a room, caring for the body after bathing, massage, creating a familiar atmosphere in a hotel or home, adding fragrance to a car or choosing a gift connected with a journey.
Milestones in the Development of Aroma Vietnam
2010 — The beginning of Aroma Vietnam
Aroma began with a focused collection of essential oils and its first scent-discovery experience in Ho Chi Minh City. During this period, the brand concentrated on introducing essential oils and showing how fragrance could become part of simple daily rituals.
2013–2014 — Expanding the essential-oil collection and retail presence
Aroma expanded its collection with additional essential oils and aromatic blends selected from different supply sources, including products or ingredients associated with a French manufacturer.
According to supplier documents retained by Aroma, certain products or materials were connected with Kosher certification.
During this period, Aroma developed retail points or stores in Hanoi, Ho Chi Minh City, Da Nang, Hue and Hai Phong.
2015 — Developing products around everyday needs and rituals
Aroma began organizing diffuser-oil collections around everyday experiences such as evening rest, relaxation, concentration and a fresh, energising atmosphere.
The brand also developed personal-care formats using plant oils and aromatic ingredients, including body oils, facial massage oils and hair oils.
2016–2018 — Expanding scent experiences in Vietnamese travel cities
Aroma developed retail points in several travel destinations, including Ha Long, Nha Trang, Vung Tau and Can Tho, while continuing its presence in larger urban markets.
The product range expanded to include diffuser formats, handmade soaps, roll-on products, sea salts combined with herbs and essential oils, and products designed for at-home spa rituals.
2019–2021 — Responding to consumer needs and developing online channels
Aroma continued to develop product groups for Vietnamese customers while expanding sales through its official website and e-commerce platforms.
Candles, diffuser products, body-care formats and scent gifts became more diverse, serving a wider range of ages, spaces and everyday uses.
2021–2024 — Adjusting the retail network after the pandemic
The COVID-19 pandemic and changes in shopping behaviour led Aroma to reduce parts of its physical retail network and concentrate resources in locations with more sustainable demand.
During this period, the brand prioritised its presence in Ho Chi Minh City and Da Nang, where local customers, international visitors, expatriates and travel-related demand could support the in-store scent experience.
2025–2026 — Developing Vietnamese scent stories and Natural-Origin thinking
Aroma continued to develop essential oils, body oils, roll-on products, candles and gift collections combining Vietnamese scent inspiration with fragrance directions recognised by customers around the world.
During this period, “Natural Origin” became a clearer principle for product development and communication. In its stores, Aroma aims to distinguish between:
concentrated essential oils;
essential-oil blends;
natural-origin body-care products;
ready-to-use body and massage oils;
home-fragrance formats;
products with or without added fragrance ingredients.
Rather than applying one broad claim to every product, Aroma aims to explain product type, origin, ingredients and intended use so that customers can make informed choices according to their own needs and preferences.
This transparency is an important part of the Aroma experience. Customers are encouraged to smell, ask questions and understand the product before deciding.
Aroma’s Journey in Da Nang
Aroma has developed a presence in Da Nang since approximately 2010 and has served customers in the coastal city over many years.
Da Nang provides a distinctive setting for Aroma. It is both a city for local life and an international destination welcoming travelers, expatriates, overseas Vietnamese visitors and people interested in aromatherapy, massage, home fragrance and everyday wellness.
Aroma Vincom has operated at Vincom Plaza Da Nang since the early period of the shopping centre’s operation and continues to serve customers shopping in central Da Nang.
Aroma’s Vincom location has been welcoming customers since 2015. Aroma Vincom Da Nang is suited to families, mall visitors and travelers who want to explore essential oils, body-care products and Vietnamese scent gifts in a convenient retail environment.
Aroma Baret opened in February 2026 at Baret Urban Zone in An Thuong was developed around a different customer experience. It serves people staying near My Khe Beach, expatriates and international visitors based in nearby hotels and apartments.
The two locations differ not only by geography but also by search and shopping intent. Aroma Vincom is associated with central-city mall shopping and curated gifts. Aroma Baret is connected with the beach-area lifestyle, after-journey body rituals and convenient access for guests staying nearby.
2026 — Vietnam Scent Passport and Hotel Spa Rituals
Aroma developed Vietnam Scent Passport, a destination-inspired storytelling system connecting Vietnamese places with scent, memory and travel gifting.
The brand also developed its Hotel Spa Rituals direction, including products such as body oils, candles and bath bombs for personal-care experiences at home, in a hotel room or in an apartment.
Together, these directions continue to express the central ideas of Aroma Vietnam:
Bring Vietnam’s Scent Home.
Take Vietnam’s Scent Home.
Wear it. Breathe it. Remember it.
What Aroma Vietnam Stands For
Natural-Origin Thinking
“Natural Origin” describes Aroma Vietnam’s approach to product selection, development and communication. It reflects an interest in botanical materials, familiar aromatic ingredients, sensory rituals and responsible product use.
It does not mean that every Aroma product is identical in composition or that every item is automatically 100% natural. Essential oils, body oils, candles, diffuser oils, bath products and fragrance formats may follow different formulations and usage requirements.
Customers should check the ingredient list, product type and instructions on each individual label. Any claim such as “100% pure,” “organic,” “certified” or “tested” should apply only to the specific product for which Aroma holds supporting documentation.
Everyday Wellness
Aroma approaches wellness as a collection of practical, repeatable rituals rather than a medical promise.
Depending on the product, an Aroma ritual may involve:
diffusing a suitable aromatic oil in a room;
applying a ready-to-use body oil after bathing;
using massage oil for touch and body care;
creating a calmer atmosphere in a hotel room or at home;
adding fragrance to a car, wardrobe or personal space;
slowing down for a bath, candle or evening body ritual.
These experiences are designed to support personal comfort, scent enjoyment and daily self-care. They are not presented as treatments for illness or substitutes for professional healthcare.
Vietnamese Scent Stories
Vietnam is remembered through landscapes, food, weather, gardens, streets and familiar aromatic materials. Lemongrass can recall a tropical garden or a Vietnamese spa ritual. Jasmine may bring to mind warm evenings and flowering courtyards. Pomelo peel, sweet orange, cinnamon, mint and eucalyptus can carry their own associations with place and daily life.
Aroma Vietnam interprets these associations through product collections and scent gifts rather than claiming to reproduce a destination literally. The objective is emotional and sensory: to help a fragrance hold a fragment of a journey.
This idea is expressed through:
Bring Vietnam’s Scent Home.
Take Vietnam’s Scent Home.
Wear it. Breathe it. Remember it.
Professional and Approachable Guidance
Scent is personal. A fragrance that feels fresh to one person may feel too sharp to another; a floral note that feels comforting to one customer may not suit someone else.
That is why Aroma uses the invitation FREE TO SMELL. At the Da Nang stores, customers can explore available scents before choosing and ask how different formats are normally used.
Guidance should be based on product type, preferred scent profile and intended use. It should not include medical diagnosis or promises to treat insomnia, anxiety, pain, headaches or other health conditions.
What We Create
Essential Oils and Aromatherapy Blends
Essential oils are concentrated aromatic materials that require careful, product-specific use. Essential-oil blends combine selected aromatic oils for a defined scent direction or everyday ritual.
They may be suitable for diffusion or other approved uses stated on the individual label. They should not be confused with ready-to-use body oils, perfume oils or general home-fragrance products.
Explore Aroma’s Vietnamese essential oils and aromatherapy blends and review the instructions on each product before use.
Body Spa and Massage Oils
Body spa oils and massage oils are prepared for application according to the directions on their labels. They combine touch, glide, body care and fragrance in a format that can be used at home, in a hotel or as part of a personal spa ritual.
Some customers choose a lighter body oil after showering; others prefer a massage format for a longer body-care experience. The distinction should be based on formulation and instructions, not only fragrance.
Discover body spa oils for everyday body rituals and Aroma massage oils.
Facial and Botanical Care
Facial oils are leave-on skincare products formulated for the face. They are different from undiluted essential oils and should not be described or used as if they were the same product category.
Aroma’s botanical facial care focuses on texture, application ritual, ingredient transparency and appropriate cosmetic language. Customers should review the full ingredient list and conduct a patch test when suitable for the product.
Explore Aroma facial oils and botanical care.
Home, Hotel and Car Fragrance
Aroma products for rooms, hotels and cars include formats such as diffuser oils, reed diffusers, candles and hanging fragrance products. Each format releases scent differently and may have its own placement, ventilation and safety requirements.
These products can help create a familiar atmosphere in a home, apartment, hotel room, office or vehicle. They are fragrance products, not air-purification or medical devices unless specifically documented otherwise.
Discover home, hotel and car fragrance by Aroma.
Vietnamese Scent Gifts
A Vietnamese scent gift can offer something more personal than a generic souvenir. It can combine a fragrance, a body ritual and a story connected with Vietnamese ingredients, travel memories or places.
Aroma’s gift direction is designed for local customers, overseas Vietnamese, international travelers and people looking for a compact wellness gift from Da Nang or Vietnam.
Explore Vietnamese scent gifts from Aroma.
Vietnam Scent Passport
Vietnam Scent Passport is Aroma’s destination-inspired storytelling concept:
8 Places · 8 Scent Stories · One Vietnam.
Each destination is interpreted through an approved name, landscape inspiration, scent-note direction, mood and travel blessing. The concept is not intended to claim that one fragrance can represent every aspect of a city. Instead, it creates an imaginative sensory connection between place, memory and gift-giving.
Discover the Vietnam Scent Passport collection and the idea: Collect the scents. Keep the memories.
Why Travelers Look for Aroma in Da Nang
Travel changes the way people use fragrance. A visitor may want something compact for a suitcase, a ready-to-use body oil after a day outdoors, a hotel-room scent or a gift that feels connected to Vietnam.
Aroma is designed to be accessible to both local customers and travelers visiting Da Nang.
Selected Aroma formats are compact and practical for personal luggage, subject to airline, destination and transport regulations. Customers should check the size, packaging and applicable travel rules before flying.
Travelers may explore:
essential oils and aromatic blends for approved uses;
travel-size body oils;
massage oils for a hotel or apartment ritual;
candles, bath products and room fragrance;
gifts inspired by Vietnamese scents;
Vietnam Scent Passport destination stories.
The in-store FREE TO SMELL experience also allows visitors to compare scents directly instead of choosing only from an online description.
Visit Aroma in Da Nang
Aroma Vincom — Essential Oils and Gifts in Central Da Nang
Aroma Vincom is located on Level 3 of Vincom Plaza Da Nang.
This location is suited to customers shopping in central Da Nang, families spending time at the mall and travelers who prefer to explore essential oils, body products and Vietnamese gifts within a retail centre.
Visit Aroma Vincom to compare fragrances, explore body care and home scents, and choose a Vietnamese scent gift.
Aroma Baret — Wellness and Scent Gifts near My Khe Beach
Aroma Baret is located at Baret Urban Zone in An Thuong, Da Nang.
This location is designed for customers staying around the My Khe Beach and An Thuong area, including international travelers, expatriates and guests in nearby hotels or apartments.
Staying near My Khe Beach or An Thuong? Visit Aroma Baret to explore scents for your stay and compact gifts to take home
From Da Nang to Your Home
Aroma products can be explored through several official channels:
At the stores: Customers in Da Nang can compare available fragrances and receive product-format guidance before choosing.
Through the official website: Customers in Vietnam can browse the current product range, ingredients, instructions, delivery information and policies at www.aroma-vn.vn.
Through GrabMart: Customers within supported areas may order selected products for delivery to a home, hotel or apartment. Availability, delivery time and product range depend on the active GrabMart service area.
After the journey: Travelers who discover Aroma in Da Nang can return to the official website to check whether a product is available for repurchase and whether delivery is supported for their destination.
Review the Aroma shipping and delivery policy before ordering.
Our Approach to Quality and Responsible Use
Responsible scent use begins with identifying the product correctly.
A pure essential oil is not the same as a body oil, massage oil, perfume oil, diffuser oil or candle fragrance. Directions for one format should not automatically be applied to another.
General precautions include:
Read the product name, ingredient list and instructions before use.
Dilute concentrated essential oils when the specified application requires dilution.
Do not apply an undiluted essential oil to the skin unless the particular product instructions explicitly support that use.
Avoid contact with the eyes, inner ears, mucous membranes and other sensitive areas.
Keep products away from children unless a product has been specifically assessed and labelled for the intended age group.
Store products closed, away from excessive heat, moisture and direct sunlight.
Stop using a topical product if irritation occurs.
Consider a patch test for new leave-on skincare or body products.
Consult a qualified healthcare professional before use during pregnancy, around young children, with a medical condition or while receiving treatment.
Follow fire-safety and ventilation instructions for candles and room-fragrance products.
Aroma fragrance and wellness products are not medicines and are not substitutes for diagnosis, treatment or medical advice.
Why Aroma Has Continued Since 2010
Longevity is meaningful only when it can be connected with visible, verifiable work.
Aroma’s continuing direction is reflected in several practical areas:
maintaining a scent-focused product portfolio;
offering formats for diffusion, body care, massage, bathing, personal fragrance and gifting;
helping customers distinguish between product types;
creating products that can be used personally or offered as gifts;
communicating with Vietnamese and international customers;
operating physical scent-discovery points in Da Nang;
developing Vietnamese destination and scent-memory stories;
maintaining official purchasing, contact and policy channels.
Aroma Timeline
2026 — Development of Vietnam Scent Passport and the Da Nang retail experience
What is Aroma Vietnam?
Aroma Vietnam is a Vietnamese scent and everyday wellness brand established in 2010. Its product categories include essential oils, aromatherapy blends, body spa and massage oils, facial oils, home and car fragrance, candles, bath products and Vietnamese scent gifts. Aroma operates through its official website and two scent-discovery locations in Da Nang.
When was Aroma Vietnam established?
Aroma Vietnam began its journey in 2010, introducing essential oils and botanical scents for everyday use
Is Aroma a Vietnamese essential oil brand?
Yes. Aroma Vietnam is positioned as a Vietnamese brand working with essential oils, aromatherapy, body care, home fragrance and scent gifts. However, not every Aroma product is an essential oil. Customers should distinguish pure essential oils from blends, ready-to-use body oils, perfume oils, diffuser products, candles and other fragrance formats.
What products does Aroma Vietnam offer?
Aroma offers essential oils, aromatic blends, body spa oils, massage oils, facial oils, car fragrance, candles, diffuser products, bath bombs, Vietnamese scent gifts and products for at-home relaxation rituals. The available range may change, so customers should review the current website categories and the label of each product.
Where can I buy essential oils in Da Nang?
Customers can explore available essential oils at Aroma Vincom on Level 3 of Vincom Plaza Da Nang or at Aroma Baret in Baret Urban Zone, An Thuong. Selected products may also be available through the official Aroma website and GrabMart within supported delivery areas. Check the individual store page for current hours and directions.
Does Aroma have a store near My Khe Beach?
Aroma Baret is located in Baret Urban Zone in the An Thuong area, serving customers staying around the My Khe Beach district, nearby hotels and apartments.
Can international travelers shop at Aroma?
Yes. Aroma’s Da Nang retail experience is intended to be accessible to Vietnamese customers, international travelers, expatriates and overseas Vietnamese visitors. Customers can explore scents before choosing and ask about product format and intended use.
Does Aroma offer Vietnamese scent gifts?
Yes. Aroma develops scent gifts inspired by Vietnamese aromatic memories, ingredients and destinations. Options may include essential oils, body products, home fragrance and Vietnam Scent Passport collections. A scent gift should clearly state what each item is, how it is used and whether any transport or storage precautions apply.
What does “Natural Origin” mean at Aroma?
“Natural Origin” is Aroma’s product-development and brand philosophy. It reflects a focus on botanical inspiration, aromatic materials and everyday wellness rituals. It does not automatically mean that every product is 100% natural or that all products have the same composition. Ingredients and claims must be checked on each individual item.
Are all Aroma products 100% pure essential oils?
No. Aroma offers multiple product types. Only a product specifically identified and documented as a pure essential oil, Blends, body oils, facial oils, perfume oils, diffuser oils, candles, bath products and home fragrance have different formulations and should be labelled and used according to their own instructions.
Can Aroma products be delivered to hotels or apartments in Da Nang?
Selected products may be delivered through GrabMart within active service areas in Da Nang. Delivery availability depends on the customer’s location, store status, stock and the GrabMart platform. Customers should enter the exact hotel or apartment delivery point in the app and verify the order details before checkout.
How should essential oils be used safely?
Read the label and confirm that the product is an essential oil before use. Follow the recommended amount and dilution instructions, avoid the eyes and sensitive areas, store the bottle safely and keep it away from children. Pregnant customers, caregivers of young children and people receiving medical care should consult an appropriate healthcare professional.
Discover Aroma Vietnam
Since 2010, Aroma Vietnam has explored how fragrance can become part of a room, a body ritual, a thoughtful gift and a memory of place.
Visit Aroma to smell before choosing, understand the format in your hands and find a Vietnamese scent story you can continue at home.
Wear it. Breathe it. Remember it.
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BẢNG C/A CHỨNG NHẬN PHÂN TÍCH THÀNH PHẦN CỦA MỘT LOẠI TINH DẦU BẠC HÀ PHÁP.
BẢNG PHÂN TÍCH THÀNH PHẦN TINH DẦU HOA LÀI JASMINE
